Building Next-Generation Audience Targeting and Analytics at NBCUniversal

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Building Next-Generation Audience Targeting and Analytics at NBCUniversal - Thomas Barr, NBCUniversal

NBCUniversal is swimming in data. From viewership numbers to behavior, the media juggernaut depends on accurate, real-time data analytics to sell advertisers on its ability to target audiences with precision. As Chief Architect of Audience Studio, Thomas Barr will discuss how he built a data analytics cloud leveraging the application-aware scheduling of Apache Mesos and DC/OS to deliver the next-generation of personalized, predictive data services. Using technologies like Spark, Kafka, and Cassandra, the Audience Studio team empowers data scientists to build targeted audience profiles with myriad data sets, both batch and streaming, in real-time.